Migration guide

From HighLevel to Omra

HighLevel works for US agencies, but AI features cost extra and there are no LATAM/RU verticals. Omra ships AI agents with custom Python tools included and native AFIP/MercadoPago/Avito.

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Real cost of the agency plan with AI:

HighLevel $6924

• $497 SaaS Pro × 12 = $5,964
• AI Employee add-on $97/mo × 12 = $1,164
• Conversation AI: $0.02/msg or $97/mo unlimited
• Voice AI: usage-based, easily $200+/mo

Omra 2026

• Agency tier — TBD
• AI Pilot included
• Custom Python tools at no extra cost
• Self-host option
• Local LATAM/RU integrations out of the box

AI without add-ons

In HighLevel: AI Employee is a separate $97 sub, Conversation AI charges $0.02/msg, Voice AI is usage-based. Our AI Pilot is built into the plan with no per-message charges.

Python tools, not workflow actions

Workflow Actions in HighLevel are pre-defined block builders. Here you write your own Python tool and the AI agent executes it. Not Lego — real automation.

AFIP / Mercado Pago / Avito

HighLevel is optimised for US agencies. If your clients are in Argentina or Russia, you keep manual processes for taxes, payments, local marketplaces. With us those are native tools.

Self-hosted option

If your agency wants independence from the SaaS provider or handles sensitive data — Omra installs on your Proxmox/Docker in an hour.

Non-WABA WhatsApp

HighLevel WhatsApp routes through Twilio + WABA — you pay Meta tariffs ($0.04-0.08 per inbound in LATAM). We support non-WABA via neonize for micro-SMB clients where the economics break.

Side-by-side facts

	HighLevel	Omra
Agency base price	$497/mo ($5,964/yr)	TBD (2026)
AI agent	$97/mo add-on	Included
AI conversation pricing	$0.02/msg or $97 unlimited	Fair-use included
Code-based tools	Workflow Actions (no-code)	Python in sandbox
MCP server	No	Yes — Cursor/Claude Code/OpenAI Responses native
WhatsApp	WABA via Twilio	WABA + non-WABA via neonize
AFIP / Mercado Pago / Avito	Not covered	Ready
Self-hosted	No (cloud-only)	Proxmox/Docker
Voice AI	Yes, usage-based	In development
SaaS Mode (rebilling agency → client)	Mature Stripe flow	In development
Funnel / website builder	Mature, drag-drop	Not covered
Snapshots marketplace	Hundreds of templates	In development
UI languages	EN primary	RU + ES + EN

How to migrate

⏱ 1 day for teams up to 20 people

1 Export contacts/opportunities from HighLevel: Settings → Account → Export
2 In Omra: Team → Import CSV
3 Reconnect messengers (no Twilio needed on our side)
4 Workflow Actions → Custom Python tool or AI Pilot prompt
5 Webhooks: replicate config (we'll help)
6 One month of parallel operation for safety

Free onboarding call: we review your HighLevel setup and build a migration plan for your agency structure.

FAQ

I want to resell like HighLevel SaaS Mode — do you have it?

In development. We have multi-company white-label today, but automated Stripe rebilling under your brand lands late 2026. If it's critical now, reach out to discuss a pilot.

What about funnel/landing builder?

We're not in that category. If you need landings, keep HighLevel or use webflow/framer alongside Omra for CRM. Upside: separation of concerns (CRM ≠ page-builder).

Will you have Voice AI?

Yes, on the 2026 roadmap. Launching via WhatsApp Business Calling API + STT/TTS pipeline. If voice is critical — write us for early access.

How do you handle my client data?

Multi-tenant isolation: each sub-agency-account is a company in Omra with its own API keys. Self-hosted option for full physical isolation.

How long does migration take for an agency with 50 clients?

A couple of weeks. We migrate 1-2 pilot clients (day or two), refine the process, then industrialise. We'll help you plan.