Wati is WABA-strong but WABA-only. Omra is a multi-channel inbox covering WhatsApp (WABA + non-WABA), Telegram, Instagram (personal + business), SMS and Avito, plus real AI agents with Python tools.
Wati is a niche WABA product. If your customers also write on Telegram, Instagram, SMS or Avito — you end up with a second inbox. Here everything is one place, leads and history shared.
Wati automation goes through webhooks + n8n/Zapier. Here you write your own Python tool and the AI agent executes it — orders of magnitude more flexible.
Wati is WABA-mandatory: number verification, Meta tariffs per message, 24h customer-service window. We support non-WABA via neonize for micro-SMBs whose WABA economics don't pencil out.
| Wati | Omra | |
|---|---|---|
| Price | $59 / $149 / $349 per month | TBD (2026) |
| Channels | WhatsApp Business API only | WA + TG + IG + SMS + Avito |
| Non-WABA WhatsApp | No | Via neonize |
| AI agent | KnowBot (RAG over documents) | AI Pilot + Custom Python tools |
| MCP server | No | Yes |
| Local LATAM/RU integrations | No | AFIP/MP/Avito/Class365 |
| WABA broadcasts | Mature template flow | Basic |
| Self-hosted | No | Proxmox/Docker |
⏱ Half a day